AI x Community
AI's Remix: The Future of Music Streaming
In our community ideation sessions, we explore how the latest trends can inspire out-of-the-box ideas for our favorite apps. This week, we’re focusing on Spotify. Let’s dive in.
13 August, 2024
The Content Flood
AI is turning everyone into a creator, pushing content toward infinity.
Content creation goes to infinity.
But as content increases, the value of each new piece tends to diminish, making the incremental worth of content approach zero.
Content value trends toward zero.
AI’s Creative Edge
Meanwhile, AI is getting better at letting amateurs create professional-sounding music.
What happens when fans start producing AI Drake tracks that rival the original classics?
It’s hard to imagine that today, but I wouldn’t bet against it.
The viral AI generated Drake track that took the Internet by storm.
The Rise of Passive Listening
This content explosion hits just as users are already overwhelmed. Streaming platforms report a rise in “lean-back” listeners.
Lean back listener
[leen bak lis-uh-ner]
noun
You can think of them as radio listeners. They just want to hit play and be served with music they like without going through the hassle of finding and selecting songs.
Streaming companies are actively trying to turn these “lean back listeners” into more engaged “lean in listeners”.
Lean in listener
[leen in lis-uh-ner]
noun
These are listeners who are actively engaged with the content they consume. They curate playlists, discuss song lyrics and seeks new music.
The real challenge? Turning them into “lean-through” listeners. Popular AI apps like Suno have shown that letting listeners actively participate keeps them the most engaged.
Lean through listener
[leen throo lis-uh-ner]
noun
These are customers who engage with content socially (aka creating, curating and re-creating content with music).
Building with Community-at-the-core:
So, we asked ourselves: What could Spotify do to:
combat content inflation through meaningful community curation.
embrace AI’s uncanny abilities to supercharge fandom.
transform passive listeners into active participants by deepening fan and artist connections.
Introducing Spotify Creator Community.
A community-driven space where superfans can create AI songs inspired by their favorite artists. Access to these exclusive communities can only be earned through Spotify Wrapped achievements.
Spotify Creator Community homepage featuring your different communities.
Being invited into an artist community through Spotify Wrapped.
Earning a spot in an artist community through Spotify Wrapped achievements.
View artists top picks, top creators and popular tracks in every community.
Superfan Artist Communities
Superfans will create AI songs inspired by their favourite artists and share them with their communities. These communities naturally filter content, elevating the best AI-created songs representing their favorite artists. To supercharge incentives, top tracks share revenue with the original artist.
Community Comments and Connections
Community Comments and Connections
The future of artist communities lies in forging deeper connections. Fans get unprecedented access to artists who can engage directly, remixing and commenting on fan creations.
The future of artist communities lies in forging deeper connections. Fans get unprecedented access to artists who can engage directly, remixing and commenting on fan creations.
Connect with other super fans and the artist themselves in the comments.
Empowering and Engaging Fans
Empowering and Engaging Fans
Empowering and Engaging Fans
Empowering fans to create transforms them from passive listeners to active participants, expressing their fandom like never before.
Empowering fans to create transforms them from passive listeners to active participants, expressing their fandom like never before.
Empowering fans to create transforms them from passive listeners to active participants, expressing their fandom like never before.
Remix an artist’s existing song.
Describe your perfect vision for the song.
Let AI do its magic and create your new song.
What if all this was possible?
What if all this was possible?
In a world flooded with AI-generated content, communities must become the guiding force, helping us navigate the abundance and find true value. The future of connection lies in these communities.
In a world flooded with AI-generated content, communities must become the guiding force, helping us navigate the abundance and find true value. The future of connection lies in these communities.
Get insights and ideas to build products of the future.
Learn more about building products for the future. Only sent when we have something worth sharing.
©2024 LCA
Get insights and ideas to build products of the future.
Learn more about building products for the future. Only sent when we have something worth sharing.
©2024 LCA
AI x Community
AI's Remix: The Future of Music Streaming
In our community ideation sessions, we explore how the latest trends can inspire out-of-the-box ideas for our favorite apps. This week, we’re focusing on Spotify. Let’s dive in.
13 August, 2024
The Content Flood
AI is turning everyone into a creator, pushing content toward infinity.
Content creation goes to infinity.
But as content increases, the value of each new piece tends to diminish, making the incremental worth of content approach zero.
Content value trends toward zero.
AI’s Creative Edge
Meanwhile, AI is getting better at letting amateurs create professional-sounding music.
What happens when fans start producing AI Drake tracks that rival the original classics?
It’s hard to imagine that today, but I wouldn’t bet against it.
The viral AI generated Drake track that took the Internet by storm.
The Rise of Passive Listening
This content explosion hits just as users are already overwhelmed. Streaming platforms report a rise in “lean-back” listeners.
Lean back listener
[leen bak lis-uh-ner]
noun
You can think of them as radio listeners. They just want to hit play and be served with music they like without going through the hassle of finding and selecting songs.
Lean in listener
[leen in lis-uh-ner]
noun
These are listeners who are actively engaged with the content they consume. They curate playlists, discuss song lyrics and seeks new music.
Streaming companies are actively trying to turn these “lean back listeners” into more engaged “lean in listeners”.
The real challenge? Turning them into “lean-through” listeners. Popular AI apps like Suno have shown that letting listeners actively participate keeps them the most engaged.
Lean through listener
[leen throo lis-uh-ner]
noun
These are customers who engage with content socially (aka creating, curating and re-creating content with music).
Building with Community-at-the-core:
So, we asked ourselves: What could Spotify do to:
combat content inflation through meaningful community curation.
embrace AI’s uncanny abilities to supercharge fandom.
transform passive listeners into active participants by deepening fan and artist connections.
Get insights and ideas to build products of the future.
Learn more about building products for the future. Only sent when we have something worth sharing.
©2024 LCA