Let's talk
The Design Firm
for the AI Age.
We help the worlds leading brands define their AI strategy, and look beyond efficiency into innovation.
Leaders at these brands understand the importance of moving fast and designing experiences for an AI-powered future.
Now more than ever, it’s crucial to look around and understand how the world is changing. Focusing on a set roadmap and the status quo will result in a product the gets left behind.
01
Project Type
Product Innovation
Key Stakeholders
President
VP Design
Head of Product
Project Scope
Vision & Strategy, New Product Incubation, Product Design, Concept Testing & Validation, Engineering, Branding, Product Marketing
Project Vision
Expandable components for progressive disclosure of complexity.
The pegboard is all about manual and automatic arrangements of components.
AI-powered composition
Smart Composition automatically crafts the perfect response, helping users focus on what matters most.
Think big, then think bigger
New workflows can be summoned at the push of a button, getting users what they need, created dynamically on the spot.
02
LCA partnered with one of the AI pioneers, to help them go from a grammar editor to a communication assistant of the future, bringing them into 2025 and beyond.
Project Type
Product Design
Key Stakeholders
CPO
VP Design
Project Scope
Product Design, Vision & Strategy, UX Research & Concept Validation, Product Incubation
Grammarly began as a tool for enhancing grammar and writing correctness, but growing user expectations called for a more versatile solution—one that adapts to tone, audience, and intent. As it evolves into a comprehensive communication assistant, the focus is on blending an optimized, AI-driven UX with the trusted patterns millions of users already love.
Project Vision
In the initial exploratory phase, our focus was on pushing the boundaries of creativity to reimagine how users interact with Grammarly’s AI assistant. This stage was all about generating out-of-the-box ideas that could break away from traditional chatbot paradigms.
Following our exploratory phase, we collaborated with Grammarly’s internal team to align on a unified direction using the designs their team was already developing. This ensured the final approach was consistent with Grammarly’s evolving vision.
The project’s scope grew as we mapped out how Grammarly should function across short-form and long-form writing. The complexity of addressing various user intents—correcting, refining, or generating—became a key challenge that influenced our design systems and interaction models.
A pivotal moment came when we identified that users weren’t just editing text—they were juggling platforms, tasks, and audiences. This realization shaped the need for a context-aware system that could seamlessly adapt to different workflows while respecting user intent.
Smarter, More Intuitive, Human
As AI becomes more human-like, it’s essential to view it as a collaborator rather than just a chatbot, shaping both product and design decisions through this lens.
03
We partnered with the the Salesforce AI team to help bring the vision of Generative Canvas to life.
Project Type
Product Marketing & Design
Key Stakeholders
SVP Salesforce Labs
Product Lead, AI
Project Scope
Product Design, Creative Direction, Video Production, Product Education
Project Vision
From a script draft to a two minute sizzle reel in two weeks. We started with a much needed storyboard, aligning stakeholders and illustrating the vision.
With an imminent announcement at Dreamforce 2024, the stakes were high to showcase generative canvas to the world.
From rough mockups we constructed a sophisticated UI using Salesforce's latest design system and had to ensure that the tile-based interface scaled across desktop and mobile form factors.
The biggest challenge was to showcase Lightning Canvas’s capabilities across multiple use cases and people. This was achieved by carefully selecting footage that would represent each.
04
Project Type
Brand
Key Stakeholders
CEO/ Founder
Head of Design
Project Scope
Vision & Strategy, Branding, Creative Direction
Project Vision
LCA partnered with Kable to craft a comprehensive and scalable design system centered around the versatile squircle shape. This iconic form, inspired by the nostalgic aesthetics of vintage (CRT) TV screens, serves as a cornerstone of the brand's visual identity.
CEO/Founder, Kable
“It's a 10 out of 10. I've never left a design meeting with a 10 out of 10. I've never ever in my life ever went to any agency, whether it's Koto or anything else, I've never given above a 9. This is a 10, so super grateful.”
Neutral and legible fonts were chosen for their scalability across UI. As well as purposefully minimal primary palette. While heir secondary palette pays homage to the classic SMPTE color line aesthetic.
What we do
